Unit 1 Advertisement
Reading I Advertising
ReadingⅡThe Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure：Persuasion
Practical Reading：Language of Advertising
Basic Writing：Sentence Writing
Additional Vocabulary
Business VvbrJd
Humor time
Unit 2 Business Communication
Reading I How to Write Magnetic Sales Letters
ReadingⅡ Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure：Expressions at the Post Office
PracticaJ Reading：Leaflet：Swift Service
Basic Writing：Sentence Writing(万)
AdditionaJ Vocabulary
Business World
Humor time
Unit 3 Organizational Culture
Reading I The Organizational Culture and the Discourse
Community
ReadingⅡHonda of America
Extended Activities
Function and Structure：Expressing Curiosity&Asking for
Jnformation
Practical Reading：A Case Study
Basic Writing：Topic Sentence
Additional Vocabulary
Business World
Humor time
Unit 4 Family
Reading I Magic of a Full Moon
Reading 11 The“New Father”——No Real Role Reversal
Extended Activities
Function and Structure：Explanation
Practical Reading：Advertisements for Properties
Basic Writing：Unity and Coherence
Additional Vocabulary
Business World
Humor time
Unit 5 Sightseeing
Reading I Big Fun
Reading 11 Follow Summer Waterfalls
Extended Activities
Function and Structure：Expressions for Sightseeing
Practical Reading：Itinerary
Basic Writing：Paragraph Development
Additional Vocabulary
Business Wodd-
HIJmor time
Unit 6 Public Relations
Reading I Public Relations
Reading 11 A General Introduction to Public Relations
Extended Activities
Function and Structure：Expressions at a HoteJ
Practical Reading：HoteJ Brochures
Basic Writing：Telephone Messages
AdditionaJ Vocabulary
Business World
Humor Time
Unit 7 Modern Office
Reading I The Modern Office
ReadingⅡ Rule Number One：Clear That Desk
Extended Activities
Function and Structure：Receiving Guests
Practica Reading：the Communicative Processes
Basic Writing：Notes
Additionaf Vocabulary
Business World
Flumor Time
Unit 8 Production
Reading I New Process Designs
ReadingⅡThe Two Basic Methods of Production
Extended Activities
Function and Structure：Describing Products
PracticaJ Reading：Production Activities
Basic Writing：Memos
AdditionaJ Vocabulary
Business World
Humor Time
Unit 9 Automobiles
Reading I Cars：On a Road to Nowhere
ReadingⅡ Merging Hand—made Craftsmanship with World—class
Manufacturing
Extended Activities
Function and Structure：Travef by Car
PracticaJ Reading：Car Ads
Basic Writing：E-mails
AdditionaJ Vocabulary
Business World
Humor Time
Unit 10 Insurance
Reading I Types of Insurance
Reading 11 Basic Insurance Concepts
Extended Activities
Function and Structure：Conversational Strategies
PracticaJ Reading：Jnsurance Fbrm
Basic Writing：Fax
AdditionaI Vocabulary
Business World
Humor Time
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