Perceived Price Fairness and Its Effect on Buyer's Behavioral Intention
Cognitive and/or Intuitional Morality: A Study of Consumer Reaction towards Corporate Social Responsible Initiatives
Ratio Cognition Bias in Perceived Value Presentation Formats
Study of the Relationship between Customer Involvement in Service Innovation and Knowledge Transfer in Perspective of Customer Psychological Capital: Literature Review and Model Development
Intergenerational Communication on Intergenerational Brand Attitudes in the Context of Chinese Culture:A Moderating Effect of Power Distance
Influence of Consumption Experience Value in Service Encounter on Customer Loyalty:A study on LargeScale Department Store
A Dynamic Model for Advertising and Pricing Competition in a DualChannel Supply Chain
An Analysis on Informal Rules Effecting on Longterm Coordination Relationships of AgriProduct Vertical Channel
“Additive or Subtractive， Upgrade or Downgrade”:Selfselected Framing and Service Package Customization
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