Chapter 1 Foundations of Management
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Chapter 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Chapter 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Chapter 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Chapter 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Chapter 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Chapter 7 Human Resource Management
Part I Introduction
Part II Human Resource Management Activities
Part III Environmental Concerns and Current Issues
Chapter 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part III Merger and Acquisition
Chapter 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Chapter 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part IH Project Management
Appendix
Assessment Guidance
Aims
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Student/Assessor
Assessment Criteria
Bibliography
缺书网
扫码进群