跨文化商务交际（第2版）

　　Chapter 1 Communication： An Intercultural Perspective
　　I. Basics of Human Communication
　　1. Needs and Purposes for Communication
　　2. Definition of Communication
　　3. The Scope and Classification of Communication
　　4. The Process of Communication
　　II. Business Communication
　　1. Defining Business Communication
　　2. Internal and External Communication
　　3. Formal and Informal Communication
　　4. The Role of Communication in Business
　　III. Intercultural Communication
　　1. Defining the Terms
　　2. Intercultural Communication as a Phenomenon
　　3. Intercultural Communication as a Discipline
　　IV. Learning Intercultural Business Communication
　　1. The Importance of Learning IBC
　　2. The Complexity in Learning IBC
　　3. Intercultural Communication Competence
　　Key Terms
　　Summary
　　Test Your Knowledge
　　Apply Your Knowledge
　　Practice Your Knowledge
　　Expand Your Knowledge
　　Chapter 2 Understanding Cultures and Their Values
　　I. The Nature of Culture
　　1. Definitions of Culture
　　2. Characteristics of Culture
　　II. The Basics of Cultural Values
　　1. Definition of Value
　　2. Priorities of Cultural Values
　　III. Understanding Cultural Patterns
　　1. Kluckholn and Strodtbeck's Value Orientations
　　2. Hofstede-Bond's Value Dimensions
　　3. The GLOBE Study
　　4. Hall's High-and Low-Context Orientation
　　Key Terms
　　Summary
　　Test Your Knowledge
　　Apply Your Knowledge
　　Practice Your Knowledge
　　Expand your Knowledge
　　Chapter 3 Comprehending Verbal Communication
　　I. The Basics of Language
　　1. Language Variations
　　2. Moving Between Languages
　　3. The Relationship Between Language and Culture
　　II. Meanings of Words
　　1. Denotational Meanings and Connotational Meanings
　　2. Comparing Chinese and English Word Meanings
　　III. Speech Acts and Politeness Across Cultures
　　1. Pragmatic Rules and Politeness
　　2. Comparing Chinese and English Speech Acts
　　IV. Discourse Pattern Across Cultures
　　1. Cultural Thought Patterns （CTPs）
　　2. Comparing Chinese and English Discourse Patterns
　　V. Verbal Styles
　　1. Characteristics of Verbal Styles
　　2. Comparing Chinese and English Verbal Styles
　　……
　　Chapter 4 Perceiving Nonverbal Communication
　　Chapter 5 Intercultural Business Writing
　　Chapter 6 Intercultural Business Etiquette and Protocol
　　Chapter 7 Intercultural Business Negotiation
　　Chapter 8 Intercultural Marketing Communication
　　Chapter 9 Intercultural Issues in MNXS
　　Key to Exercises
　　Bibligraphy
　　Key Terms
　　 

　　《跨文化商务交际（第2版）》共分10章。一至四章以跨文化交际学的基本理论和主要内容为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍跨文化商务交际过程中文化差异在言语和非言语方面的具体表现。第一章为概论，介绍交际、跨文化交际和跨文化商务交际的定义、概念、发展及其意义等；第二章着重介绍文化的基本理论和文化价值观研究成果；第三章和第四章分别探讨文化差异在言语交际和非言语交际方面的种种表现。第五至十章运用跨文化交际学的基本理论具体分析几个重要商务实践活动中的文化差异，即跨文化商务写作（第五章）、跨文化商务礼仪（第六章）、跨文化商务谈判（第七章）、跨文化商务营销（第八章）、跨文化商务伦理（第九章）、企业文化和跨文化交际能力培训（第十章）。附录包括练习答案和参考书目。