商务英语大百科：实用商务英语写作情景100+（附赠商务英语写作模板）
目录
Part One 写作概述
Chapter 1 商务英语信函的分类、结构和写作原则.............................2
1. 商务英语信函基本分类 Basic Categories of Business English Writing.....2
2. 商务英语信函结构 Structure of Business English Writing............3
3. 商务英语信函写作原则 Principles of Business English Writing...............4
Chapter 2 商务英语信函格式.....................................................6
Part Two 业务信函
Chapter 1 资信调查.............................................8
1. 资信调查函 Credit Information Inquiry Letter................8
2. 查询新客户资信信息
Consulting New Customer's Credit Information...................10
3. 带附表的资信调查函
Credit Information Inquiry Letter with Attachment..................13
4. 资信调查有利回函 Favorable Letter of Credit Information........15
5. 资信调查不利回函
Unfavorable Letter of Credit Information.......................16
6. 为无法提供确切意见而致歉
Apologizing for Being Unable to Provide Precise Information.......18
7. 请求老客户作为资信证人
Asking for Credit Certificate from Old Customers...............19
8. 要求对方提供资信信息 Asking for Credit Information............20
9. 同意资信调查请求
Accepting the Credit Information Inquiry Request...............22
实用表达Useful Expressions.................................23
Chapter 2 前期准备..........................................................28
1. 咨询产品信息 Consulting Product Information....................28
2. 发送产品目录 Sending Product Catalog..............................30
3. 表达建立业务关系的意愿
Expressing Wishes for Establishing Business Relations................32
4. 接受建立业务关系
Accepting the Establishment of Business Relations............................33
实用表达Useful Expressions...............................................35
Chapter 3 商务关系..........................................................40
1. 建立商务关系 Establishing Business Relations.........................40
2. 与过去有贸易往来的公司恢复联系
Resuming Relations with Old Customers.................................42
3. 寻求合作伙伴 Seeking for Business Partners.........................44
4. 联系进口商或出口商
Contacting Importers or Exporters.............................46
实用表达Useful Expressions............................47
Chapter 4 业务接触.....................................................53
1. 索取样品 Asking for Samples..............................53
2. 同意代理申请 Accepting the Agency Application...............55
3. 请求试销 Asking for Trial Sales.............................57
实用表达Useful Expressions...................................58
Chapter 5 价格谈判......................................................62
1. 买方询盘 Buyer’s Inquiry...................................62
2. 卖方发盘 Seller’s Offer...........................................64
3. 买方还盘 Buyer’s Counter Offer..............................66
4. 接受发盘 Accepting the Offer................................68
5. 拒绝发盘 Declining the Offer.............................70
6. 接受还盘 Accepting the Counter Offer............................72
7. 拒绝还盘 Declining the Counter Offer........................74
实用表达Useful Expressions.........................76
Chapter 6 价格变动.............................................81
1. 折扣 Discount............................81
2. 涨价 Price Increase.............................83
3. 价目表 Price List.............................85
实用表达Useful Expressions.........................87
Chapter 7 订货与寄送样品...............................90
1. 订购 Ordering Goods...........................90
2. 送付样品 Sending Samples..........................93
实用表达Useful Expressions............................95
Chapter 8 回复订单.................................................99
1. 接受订单 Accepting the Order.........................99
2. 拒绝订单 Declining the Order....................102
3. 催促下单 Pressing for the Order........................105
4. 确认订单 Confirming the Order.........................108
实用表达Useful Expressions..............................110
Chapter 9 合同契约.........................................113
1. 购货合同 Purchase Contract..........................113
2. 售货确认书 Sales Confirmation..........................120
3. 国际货物运输合同 Contract of International Transportation of Goods......122
4. 代理合同 Agency Contract........................................125
实用表达Useful Expressions.............................128
Chapter 10 付款事宜...............................................132
1. 付款条款 Payment Terms............................132
2. 开立汇票 Drawing a Draft.....................................134
3. 告知汇票要求 Notification of Bill Requirements..................135
4. 建议变更汇票 Proposing Bill Changes.........................136
5. 催促付款 Pressing for Payment......................................137
实用表达Useful Expressions..........................................142
Chapter 11 开立信用证................................................145
1. 催开信用证 Pressing for L/C.............................145
2. 告知已开信用证 Notification of the Opened L/C......................147
3. 信用证修改与展期 Amending and Expanding L/C..............149
实用表达Useful Expressions....................................152
Chapter 12 发货与包装...........................................154
1. 发货时间 Delivery Date..........................................154
2. 唛头要求 Shipping Mark Requirements.........................156
3. 包装要求 Packing Requirements.............................158
4. 装货单 Packing List....................................159
实用表达Useful Expressions.............................162
Chapter 13 货物运送...........................................166
1. 装运申请 Application for Shipment..........................166
2. 告知已装运 Notification of Ready Shipment and Delivery..........168
3. 告知货物发运 Notification of Product Shipment.................170
4. 告知货物抵达 Notification of Product Arrival...............173
实用表达Useful Expressions..............................174
Chapter 14 运送失误...........................................179
1. 投诉延误装运 Complaint for Shipment Delay..................179
2. 为延误装运致歉 Apologizing for Shipment Delay..................181
3. 告知货品抵达并邮寄支票
Notification of Goods Arrival and Sending Cheque..................183
实用表达Useful Expressions......................................184
Chapter 15 投诉与索赔原因.................................186
1. 投诉货物质量欠佳 Complaint for Poor Quality..............186
2. 投诉产品数量不足 Complaint for Shortage....................188
3. 投诉单据有误 Complaint for Invoice Mistake............190
4. 投诉包装不良 Complaint for Poor Packaging..................192
5. 投诉收到的货物与订单不符 Complaint for Wrong Items........................194
6. 投诉交货时间延误 Complaint for Delivery Delay..................196
实用表达Useful Expressions.....................................198
Chapter 16 投诉与索赔结果........................................202
1. 为送错商品致歉 Apologizing for Wrong Delivery...................202
2. 为质量问题致歉 Apologizing for Quality Problem..................204
3. 表示愿意调查 Expressing the Will for Investigation............206
4. 调解客户退货 Managing Customer for Returning Products.....................207
5. 拒绝理赔 Declining Claims.................................209
6. 告知替代品运送 Notification of the Sending of Replacement.......211
7. 表示愿意担责 Taking Responsibility for Claims...................213
8. 调解客户 Dealing with Customers.............................215
9. 改善服务 Improving Service.............................217
实用表达Useful Expressions...............218
Chapter 17 保险...............222
1. 要求保险 Asking for Insurance........................222
2. 介绍承保范围 Introducing Coverage........................224
3. 接受保险 Accepting Insurance............................226
实用表达Useful Expressions............................227
Chapter 18 促销..........232
1. 广告海报 Advertisement Poster.............................232
2. 报纸广告 Newspaper Advertisement..........................240
3. 宣传册 Brochure...................................242
4. 产品推荐 Product Recommendation........................248
5. 产品描述 Product Description..........................258
实用表达Useful Expressions......................260
Part Three办公文书
Chapter 1 便条.................................................266
1. 收据 Receipt....................................266
2. 欠条 Credit Note................................268
3. 留言 Message....................................270
4. 请假条 Note for Leave....................................273
实用表达Useful Expressions..................................276
Chapter 2 通知.....................................................278
1. 会议通知 Meeting Notice............................278
2. 欢迎新员工通知 Notice for Greeting New Colleagues...............282
3. 放假通知 Holiday Notice....................................284
4. 开业通知 Business Opening Notice......................287
实用表达Useful Expressions................................290
........
Part One 写作概述
Chapter 1 商务英语信函的分类、结构和写作原则.............................2
1. 商务英语信函基本分类 Basic Categories of Business English Writing.....2
2. 商务英语信函结构 Structure of Business English Writing............3
3. 商务英语信函写作原则 Principles of Business English Writing...............4
Chapter 2 商务英语信函格式.....................................................6
Part Two 业务信函
Chapter 1 资信调查.............................................8
1. 资信调查函 Credit Information Inquiry Letter................8
2. 查询新客户资信信息
Consulting New Customer's Credit Information...................10
3. 带附表的资信调查函
Credit Information Inquiry Letter with Attachment..................13
4. 资信调查有利回函 Favorable Letter of Credit Information........15
5. 资信调查不利回函
Unfavorable Letter of Credit Information.......................16
6. 为无法提供确切意见而致歉
Apologizing for Being Unable to Provide Precise Information.......18
7. 请求老客户作为资信证人
Asking for Credit Certificate from Old Customers...............19
8. 要求对方提供资信信息 Asking for Credit Information............20
9. 同意资信调查请求
Accepting the Credit Information Inquiry Request...............22
实用表达Useful Expressions.................................23
Chapter 2 前期准备..........................................................28
1. 咨询产品信息 Consulting Product Information....................28
2. 发送产品目录 Sending Product Catalog..............................30
3. 表达建立业务关系的意愿
Expressing Wishes for Establishing Business Relations................32
4. 接受建立业务关系
Accepting the Establishment of Business Relations............................33
实用表达Useful Expressions...............................................35
Chapter 3 商务关系..........................................................40
1. 建立商务关系 Establishing Business Relations.........................40
2. 与过去有贸易往来的公司恢复联系
Resuming Relations with Old Customers.................................42
3. 寻求合作伙伴 Seeking for Business Partners.........................44
4. 联系进口商或出口商
Contacting Importers or Exporters.............................46
实用表达Useful Expressions............................47
Chapter 4 业务接触.....................................................53
1. 索取样品 Asking for Samples..............................53
2. 同意代理申请 Accepting the Agency Application...............55
3. 请求试销 Asking for Trial Sales.............................57
实用表达Useful Expressions...................................58
Chapter 5 价格谈判......................................................62
1. 买方询盘 Buyer’s Inquiry...................................62
2. 卖方发盘 Seller’s Offer...........................................64
3. 买方还盘 Buyer’s Counter Offer..............................66
4. 接受发盘 Accepting the Offer................................68
5. 拒绝发盘 Declining the Offer.............................70
6. 接受还盘 Accepting the Counter Offer............................72
7. 拒绝还盘 Declining the Counter Offer........................74
实用表达Useful Expressions.........................76
Chapter 6 价格变动.............................................81
1. 折扣 Discount............................81
2. 涨价 Price Increase.............................83
3. 价目表 Price List.............................85
实用表达Useful Expressions.........................87
Chapter 7 订货与寄送样品...............................90
1. 订购 Ordering Goods...........................90
2. 送付样品 Sending Samples..........................93
实用表达Useful Expressions............................95
Chapter 8 回复订单.................................................99
1. 接受订单 Accepting the Order.........................99
2. 拒绝订单 Declining the Order....................102
3. 催促下单 Pressing for the Order........................105
4. 确认订单 Confirming the Order.........................108
实用表达Useful Expressions..............................110
Chapter 9 合同契约.........................................113
1. 购货合同 Purchase Contract..........................113
2. 售货确认书 Sales Confirmation..........................120
3. 国际货物运输合同 Contract of International Transportation of Goods......122
4. 代理合同 Agency Contract........................................125
实用表达Useful Expressions.............................128
Chapter 10 付款事宜...............................................132
1. 付款条款 Payment Terms............................132
2. 开立汇票 Drawing a Draft.....................................134
3. 告知汇票要求 Notification of Bill Requirements..................135
4. 建议变更汇票 Proposing Bill Changes.........................136
5. 催促付款 Pressing for Payment......................................137
实用表达Useful Expressions..........................................142
Chapter 11 开立信用证................................................145
1. 催开信用证 Pressing for L/C.............................145
2. 告知已开信用证 Notification of the Opened L/C......................147
3. 信用证修改与展期 Amending and Expanding L/C..............149
实用表达Useful Expressions....................................152
Chapter 12 发货与包装...........................................154
1. 发货时间 Delivery Date..........................................154
2. 唛头要求 Shipping Mark Requirements.........................156
3. 包装要求 Packing Requirements.............................158
4. 装货单 Packing List....................................159
实用表达Useful Expressions.............................162
Chapter 13 货物运送...........................................166
1. 装运申请 Application for Shipment..........................166
2. 告知已装运 Notification of Ready Shipment and Delivery..........168
3. 告知货物发运 Notification of Product Shipment.................170
4. 告知货物抵达 Notification of Product Arrival...............173
实用表达Useful Expressions..............................174
Chapter 14 运送失误...........................................179
1. 投诉延误装运 Complaint for Shipment Delay..................179
2. 为延误装运致歉 Apologizing for Shipment Delay..................181
3. 告知货品抵达并邮寄支票
Notification of Goods Arrival and Sending Cheque..................183
实用表达Useful Expressions......................................184
Chapter 15 投诉与索赔原因.................................186
1. 投诉货物质量欠佳 Complaint for Poor Quality..............186
2. 投诉产品数量不足 Complaint for Shortage....................188
3. 投诉单据有误 Complaint for Invoice Mistake............190
4. 投诉包装不良 Complaint for Poor Packaging..................192
5. 投诉收到的货物与订单不符 Complaint for Wrong Items........................194
6. 投诉交货时间延误 Complaint for Delivery Delay..................196
实用表达Useful Expressions.....................................198
Chapter 16 投诉与索赔结果........................................202
1. 为送错商品致歉 Apologizing for Wrong Delivery...................202
2. 为质量问题致歉 Apologizing for Quality Problem..................204
3. 表示愿意调查 Expressing the Will for Investigation............206
4. 调解客户退货 Managing Customer for Returning Products.....................207
5. 拒绝理赔 Declining Claims.................................209
6. 告知替代品运送 Notification of the Sending of Replacement.......211
7. 表示愿意担责 Taking Responsibility for Claims...................213
8. 调解客户 Dealing with Customers.............................215
9. 改善服务 Improving Service.............................217
实用表达Useful Expressions...............218
Chapter 17 保险...............222
1. 要求保险 Asking for Insurance........................222
2. 介绍承保范围 Introducing Coverage........................224
3. 接受保险 Accepting Insurance............................226
实用表达Useful Expressions............................227
Chapter 18 促销..........232
1. 广告海报 Advertisement Poster.............................232
2. 报纸广告 Newspaper Advertisement..........................240
3. 宣传册 Brochure...................................242
4. 产品推荐 Product Recommendation........................248
5. 产品描述 Product Description..........................258
实用表达Useful Expressions......................260
Part Three办公文书
Chapter 1 便条.................................................266
1. 收据 Receipt....................................266
2. 欠条 Credit Note................................268
3. 留言 Message....................................270
4. 请假条 Note for Leave....................................273
实用表达Useful Expressions..................................276
Chapter 2 通知.....................................................278
1. 会议通知 Meeting Notice............................278
2. 欢迎新员工通知 Notice for Greeting New Colleagues...............282
3. 放假通知 Holiday Notice....................................284
4. 开业通知 Business Opening Notice......................287
实用表达Useful Expressions................................290
........
曹硕，从2003年至今，一直在公外研究生教研部工作，主要从事认知语言学和心理语言学的科研工作和公外研究生的英语教学工作，同时担任教研部主任。2007年8月至2008年5月在美国佛罗里达湾岸大学做富布赖特FLTA访问学者，现为大连理工大学管经学部博士，具体方向为商务广告中视觉隐喻的认知加工研究。
张菅，毕业于中国海洋大学，硕士学位，1999年在大连理工大学外国语学院任教至今，研究方向语用学及英语教学。曾讲授大学英语等非英语专业本科生必修课程、英语专业美国文化等必修及选修课程、非专业硕士研究生英语基础类课程等，主持及参与校教改项目，参加国家社科基金项目、辽宁省教育厅项目等若干项，已出版著作两本。
王慧莉，大连理工大学外国语学院教授，博士，博士生导师。曾获辽宁省第五批“百千万人才工程”百人次；辽宁省优秀青年骨干教师；辽宁省优秀教学成果奖二等奖。发表论文89篇；专著3部。
张菅，毕业于中国海洋大学，硕士学位，1999年在大连理工大学外国语学院任教至今，研究方向语用学及英语教学。曾讲授大学英语等非英语专业本科生必修课程、英语专业美国文化等必修及选修课程、非专业硕士研究生英语基础类课程等，主持及参与校教改项目，参加国家社科基金项目、辽宁省教育厅项目等若干项，已出版著作两本。
王慧莉，大连理工大学外国语学院教授，博士，博士生导师。曾获辽宁省第五批“百千万人才工程”百人次；辽宁省优秀青年骨干教师；辽宁省优秀教学成果奖二等奖。发表论文89篇；专著3部。
本书涵盖常见的100多个商务主题，对每个商务主题下的情景写作范例进行详解，讲解其中的重难点和写作思路；此外，每一主题还配有相关的使用单词和句子表达，旨在切实提高商务从业人员及商务英语专业学生的商务写作能力，扩大学习者的商务知识储备。为了方便读者更好地学习商务英语写作，本书特别附赠多重商务英语写作学习赠品，扫描封面二维码或登录封底下载网址即可免费下载！
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